Philippine College of Science and Technology Calasiao, Pangasinan, Philippines 2418
Faculty Research Journal: Quantitative Descriptive
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KAPE'T BURRITO RESTAURANT: ITS START UP JOURNEY TO CUSTOMER SATISFACTION

Jonica M. Manuel, MBA; Veronico Catedrilla, MBA
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College of Accountancy and Business Education
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Publication Year: 2023
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Academic Year: 2022-2023
customer satisfaction startup journey

This study aims to determine the means for customer feedback, the problems encountered in using the customer feedback tool and the role of the feedback tool in developing loyalty and satisfaction of customers in for services of Kape't Burrito Restaurant. The respondents of this study are the fifty (50) Customers purposive selected by the researchers. The researcher used the checklist questionnaire to gather data. Data were analyze using frequency, percentage, and ranking method to interpret the data. The study found out that, Printed survey is the most wanted means for customer feedback as perceived by the respondents. Additionally, customers avoid feedback tool since it takes time on their part. The role of the feedback tool in developing loyalty and satisfaction of customers is to provide feedback to service offered for further improvement.